Explain the following points (from Marketing):

Please explain them separately and give as much explanation as possible.

1. .Explain which segmentation variables would be most important to marketers of the following products, Vitamins, credit cards, & coffee.
2. The vice President of Marketing for a regional doughnut retailer says, we believe our customers exhibit high involvement buying behaviors" why or why not?
3. Suppose that you own a small printing firm and have the opportunity to bid on a government contract that could bring a considerable amount of new business to your company. List three advantages and three disadvantages of working in a contract situation with government.