Explain the incentive program and operational details, including how the program will be communicated to customers, actions that employees will need to take, and how the organization and customer will manage their incentives.

Provide a rationale for how the incentive program will engage and incentivize customers to make purchases from the Lopes Shop and why it is appropriate for each target audience.

Discuss the business results you expect to see by implementing the incentive program, including an explanation of the data you will collect and analyze to determine if desired results are being achieved.

Discuss the data you will gather and analyze to measure the level of customer engagement and the effectiveness of the incentive program in creating customer loyalty.