Question: Explain the purposes underlying data analytics and why this approach has become so important to marketing management. In your discussion, you should also bring in

Explain the purposes underlying data analytics and why this approach has become so important to marketing management. In your discussion, you should also bring in the concepts of research and marketing information systems. Marketers also talk about the importance of storytelling as they conceive ways to organize and display data. Explain how data analytics can really aid in this process of storytelling and how this can enhance a managers decision-making effectiveness.

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