Question: Explain the reason we observe high correlations between S 1 , S 2 and S 3 . ( ii ) Why do we observe negative

Explain the reason we observe high correlations between S1, S2 and S3.
(ii) Why do we observe negative correlations between price and sales?
(iii) AD and Shelf POS have low correlations with Sales. What is your explanation?
(iv) AD GRP is highly correlated to AD. Is it desirable? Why?
4
(v) Store Size and AD is highly correlated in negative direction. Is it desirable? Why?
[Optional question: Correlations among price, AD and POS are 0. Explain why.]

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