Question: Explain the reason we observe high correlations between S 1 , S 2 and S 3 . ( ii ) Why do we observe negative
Explain the reason we observe high correlations between S S and S
ii Why do we observe negative correlations between price and sales?
iii AD and Shelf POS have low correlations with Sales. What is your explanation?
iv AD GRP is highly correlated to AD Is it desirable? Why?
v Store Size and AD is highly correlated in negative direction. Is it desirable? Why?
Optional question: Correlations among price, AD and POS are Explain why.
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