Explain the relevance of customer value models for marketing managers and address whether the benefits provided by

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Explain the relevance of customer value models for marketing managers and address whether the benefits provided by a product should be equal, inferior, or superior to the cost paid by the customer for the product. Why/Why not?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 10, 2024 06:34 AM

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Explain the relevance of customer value models for marketing managers and address whether the benefits provided by

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Customer value models play a crucial role in guiding marketing managers in their decisionmaking processes by providing a framework to assess and enhan... View the full answer

International Marketing And Export Management

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