Explain the role of customer journey mapping in understanding and improving the overall customer experience.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Feb 16, 2024 09:42 AM

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Explain the role of customer journey mapping in understanding and improving the overall customer experience.

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Customer journey mapping is a strategic tool used by businesses to understand and improve the overall customer experience It involves visually mapping out the entire journey that a customer goes throu... View the full answer

Principles of Marketing

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