Question: Explain three major differences between licensing and franchising. Which entry strategy will be most appropriate for the following companies to enter into international markets and

Explain three major differences between licensing and franchising. Which entry strategy will be most appropriate for the following companies to enter into international markets and why?

  • Southeast University Bangladesh
  • KFC
  • Bashundhara Group
  • Desh Garments
  • Bata Shoes

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