Explain three major differences between licensing and franchising. Which entry strategy will be most appropriate for the
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Question:
Explain three major differences between licensing and franchising. Which entry strategy will be most appropriate for the following companies to enter into international markets and why?
- Southeast University Bangladesh
- KFC
- Bashundhara Group
- Desh Garments
- Bata Shoes
Expert Answer:
Solution Three major Difference between licensing and franchising are Licensing provides no ownershi... View the full answer
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