Question: Explain to using the PESTLE framework to explain Oil industry that: -Identify external trends that may have an impact on the chosen industry -Assess whether
Explain to using the PESTLE framework to explain Oil industry that:
-Identify external trends that may have an impact on the chosen industry
-Assess whether the identified impact will be positive or negative
-Determine the time frame that the impact will be relevant (short term, medium-term or long term)
PESTLE (PESTEL)
External Factors (No Direct Control)
- Political Environment/Government
How does current / future government policy affect the industry
- Economics
Exchange rates, economic growth/stability/inflation/unemployment/labor availability
in your market
- Social
Demographics, Psychographics, Culture, Sociological
- Technology
stability/dynamism of core/peripheral technology
- Environment
How does the natural environment affect the industry or your business
- Legal
Regulatory/Legal
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