Question: Explain what is external forces? Referring to External Forces factors, propose how should its executive team consider in the decision-making process? 25 marks reference case:

Explain what is external forces? Referring to External Forces factors, propose how should its executive team consider in the decision-making process? 25 marks

reference case: E-commerce at Yunnan Lucky Air Inaki Berenguer, Cai Shijun, Li Liang, Liu Jing, Ningya Wang

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