explain what kind of decisions will most important for the Choco Cake product group to consider in
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explain what kind of decisions will most important for the Choco Cake product group to consider in order to successfully adapt, launch, and sell the Choco Cake line into Brazil.
- Describe the process that P&G should follow with regard to the requisite links in the value chain for Choco Cake. What will drive the decisions related to which activities will be internalized and which will be outsourced? Similarly, what will determine the location of the various activities?
- Describe the process that you would recommend P&G follow to decide on the best organizational structure to implement an effective strategy for Choco Cake? What factors would influence decisions related to such key activities as product development and marketing?
- What criteria would influence P&G’s selection of candidate product/market(s) (that is, a product offering targeting a consumer market) from Choco Cakes’ product portfolio. What types of factors should they consider in selecting product markets and adapting products?
- What sorts of changes to their target marketing strategy should P&G consider? How might they be required to change their strategy to accommodate economic and cultural factors? How might segmenting and positioning for Choco Cake products change?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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