Question: Explain whether Coca-Cola or Pepsi has a competitive parity, a temporary advantage over the other, an unexploited competitive advantage, or a sustained competitive advantage and

Explain whether Coca-Cola or Pepsi has a competitive parity, a temporary advantage over the other, an unexploited competitive advantage, or a sustained competitive advantage and why. Then describe at least one strategy this company might use to protect their value chain and thus increase their competitive advantage in global markets. Support your ideas with references to your application of the VRIO framework and additional insights gathered from the resource-based view.

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