Question: Explain why brands like Nike or Sony are both a brand sold in other retailers, as well as a stand alone store. Provide 3

Explain why brands like Nike or Sony are both a brand sold in other retailers, as well as a stand alone store. Provide 3 reasons why these retailers would make this decision?

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Brands like Nike and Sony often choose to sell their products both through other retailers and in standalone stores for various strategic reasons Here ... View full answer

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