Explain why descriptive analytics would be beneficial for the sales and marketing functional area of Boeing. Provide
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Question:
Explain why descriptive analytics would be beneficial for the sales and marketing functional area of Boeing.
Provide an example of how each of the following BA (business analytics) tools could be used by
the sales and marketing functional area of Boeing:
(i) Online analytical processing (OLAP) also known as multidimensional analysis
(ii) Data mining
(iii) What-if Analysis (using decision-support systems, DSS)
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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