Question: Explain why EVA is a more comparable measure of performance across many companies than return on investment? (Maximum word count: 200 words) (5 marks) Explain

  1. Explain why EVA is a more comparable measure of performance across many companies than return on investment?

(Maximum word count: 200 words)

(5 marks)

  1. Explain why measures such as Return on Investment continue to be used to measure performance despite the limitations of such measures?

(Maximum word count: 250 words)

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