explain why it is important for digital marketers to carry out a thorough assessment of the macro-economic forces that are shaping the online marketing environment. Review the primary forces listed below and identify what implications they may have on a businesss marketing planning and strategic initiatives.

Political forces. National governments and transnational organizations have an important role in determining the future adoption and control of the Internet and the rules by which it is governed.

Legal forces. Determine the methods by which products can be promoted and sold online. Laws and ethical guidelines that seek to safeguard individuals rights to privacy and businesses rights to free trade.

Social forces. Cultural diversity among digital communities, that influences use of the Internet and the services businesses provide online.