Question: Explain why open - ended questions are effective. Create two questions which are open - ended. 2 . What is the difference between wants and
Explain why openended questions are effective. Create two questions which are openended. What is the difference between wants and needs? What role does the salesperson have in helping the buyer identify needs? Explain the differences between relationship selling and transactional selling. Provide an example for each. Two Needs, Features and Advantages are expressed in the chart below for a Photocopier product example. Complete the Benefit box with a relevant benefit from the point of view of a customer.NeedFeatureAdvantageBenefitIncreased ProductivityHighspeed processingWill produce copies per minute Improve companys imageHigh resolution, full colour capabilityProduces crisp, high quality colour photocopies Explain what a USP is and why are they used? And, in preparing your presentation is it better for you to have more than one USP?
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