Question: Explain why your recommendation would help Absolut appeal to its target market with its advertising. (Response length: 1 paragraph) Instructions: Identify, define, apply, and underline

Explain why your recommendation would help Absolut appeal to its target market with its advertising. (Response length: 1 paragraph)

Instructions: Identify, define, apply, and underline two (2) relevant concepts from chapters 1, 3, 4, and/or 8 in your response to question 3. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.).

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