Explain with as many details as possible the dynamics between perceived quality, perceived value and pricing issues.
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Explain with as many details as possible the dynamics between “perceived quality”, ‘perceived value” and pricing issues. Provide marketing examples.
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Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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