Question: Explain, with examples, the country-of-origin effect. In your opinion, does change of country ownership have an effect on the product perceptions and attitudes? (For example,
Explain, with examples, the country-of-origin effect. In your opinion, does change of "country ownership" have an effect on the product perceptions and attitudes? (For example, think of IBM's PC business being acquired by the China-based Lenovo.)
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