Explain your understanding of brand management. Provide example(s) to explain your response.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Posted Date: Mar 28, 2024 01:18 AM

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Explain your understanding of brand management. Provide example(s) to explain your response.

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Brand management refers to the process of maintaining improving and controlling the perception of a brand in the minds of consumers It involves strate... View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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