Explanation:

Here are some possible questions that could be asked about the University of Western Ontario Book Store case study:

$*$ What are the key problems facing the book store?

$*$ What are the potential solutions to these problems?

$*$ How can the book store adopt total quality service $($TQS$)$ principles?

$*$ What are the benefits of adopting TQS principles?

$*$ What are the challenges of adopting TQS principles?

$*$ How can the book store measure the success of its TQS initiatives?

$*$ What are the ethical considerations of the book store's marketing strategies?

$*$ How can the book store improve its customer service?

$*$ How can the book store compete with online retailers?

$*$ How can the book store stay relevant in the digital age?

These are just a few examples of the many questions that could be asked about the University of Western Ontario Book Store case study. The specific questions that are asked will depend on the instructor's goals for the case study and the level of understanding that students are expected to have.