Question: Exploratory research is ANSWER the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization intended to test

Exploratory research is

ANSWER

the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization

intended to test hypotheses about cause

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and

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effect relationships

used to gather preliminary information that will help define problems and suggest hypotheses

intended to better describe marketing problems, situations, or markets such as the market potential for a product or the demographics and attitudes of consumers

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Exploratory research is ANSWER the systematic design, collection, analysis, and reporting

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