Explore how the shift to digital platforms and online interactions has influenced consumer behavior. Investigate strategies for managers to adapt their approaches in light of these changes. Introduction: Background of the topic and your research proposal: what is the purpose and importance of your research; include the research question according to rules of a good question; outline/contents of the proposal. (4) Research Design Section: Outline your approach to answering your question and justify the survey method, i.e. why use a survey? Identify and show how you operationalize your variables using a conceptual model/diagram (see slides for examples); include your sampling strategy, administration/mode of delivery, discuss the internal validity of your ins