External Analysis can be broken down into a macro and micro environmental analysis Authors suggest that Porter's Five Forces can be used to analyse the micro environment Provide supporting critical discussions of how this model can help a firm achieve its generic strategy External Analysis can be broken down into a macro and micro environmental analysis Authors suggest that Porter's Five Forces can be used to analyse the micro environment Provide supporting critical discussions of how this model can help a firm achieve its generic strategy

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Question: External Analysis can be broken down into a macro and micro environmental analysis. Authors suggest that Porter's Five Forces can be used to analyse the

External Analysis can be broken down into a macro and micro environmental analysis. Authors suggest that Porter's Five Forces can be used to analyse the micro environment. Provide supporting critical discussions of how this model can help a firm achieve its generic strategy.

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