Question: External Environment Analysis in the strategic management analysis stage, The external environment consists of three main components: environmental scanning ( general environment ) , environmental

External Environment Analysis in the strategic management analysis stage, The external environment consists of three main components: environmental scanning (general environment), environmental monitoring, and competitive intelligence (competitive environment). We can obtain data and information for each part, using various tools. Concerning the third section, which deals with the competitive environment, Porter's Five Forces is one of the most utilized tools. One of the primary criticisms of Porter's Five Forces, as we reviewed in class, is that they are static. This means that it provides us with a picture rather than a dynamic source of knowledge. The question is how can we turn this tool into a dynamic process? Do you know of any alternative techniques to gather information continuously or dynamically in a competitive environment? Please share your thoughts and give a brief explanation. You can do some research, and you are welcome to cite any sources you use. However, I'm sure you can quickly come up with an effective solution if youve followed the external environment in all its three aspects.

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