Through the External Environment Analysis in the strategic management analysis stage, The external environment consists of three main components: environmental scanning (general environment), environmental monitoring, and competitive intelligence (competitive environment). We can obtain data and information for each part, using various tools. Concerning the third section, which deals with the competitive environment, Porter's Five Forces is one of the most utilized tools. One of the primary criticisms of Porter's Five Forces, This means that it provides us with a picture rather than a dynamic source of knowledge. How can we turn this tool into a dynamic process?

Provide any alternative techniques to gather information continuously or dynamically in a competitive environment with effective solution following the external environment in all its three aspects.