Question: f) Using this counterfactual, quantify the impact of competitor's 2- for-1 pricing on Cinemex's Wednesday attendance? (That is, provide a number: e.g. the 2-for-1 pricing

 f) Using this counterfactual, quantify the impact of competitor's 2- for-1

pricing on Cinemex's Wednesday attendance? (That is, provide a number: e.g. the

f) Using this counterfactual, quantify the impact of competitor's 2- for-1 pricing on Cinemex's Wednesday attendance? (That is, provide a number: e.g. the 2-for-1 pricing lead to attendance increasing, for a representative week, by 7,654,321 people or 53%)

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