Facebook has over $2\mathrm{.}7$ billion monthly active users, making it the largest social media platform in the world. The more people who use Facebook, the more valuable it becomes for each user. This is because more users mean more content, more connections, and more interactions on the platform, which in turn, make the platform more engaging and relevant for each user.

People who use Facebook have invested significant amounts of time and effort into building their online presence, creating social connections, and interacting with others on the platform. As a result, shifting to a different platform would mean losing all of their content, connections, and interactions, which can be a significant loss in terms of time and effort.

Moreover, Facebook has created additional user benefits through its integration with other apps and services. For instance, Facebook allows users to log in to other apps and services using their Facebook account, which creates a seamless experience for users across multiple platforms. This integration means that users who shift to a different platform would not only lose their Facebook content and connections but also their integrated accounts and services, which can be a significant barrier to switching.

Please refer to the HBR article that best explains the above situation, and elaborate on what Facebook has created using the terminology used for the phenomena in the HBR article. Give your opinion on how this would benefit a company. $($Do not forget to use APA style citations both in your answer and in the reference section in the end of your answer$)$

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