Facial recognition technology (FRT), like other significant technolo-gies before it, can make our lives better or worse. FRT can help pre-vent retail crime, screen airline passengers, unlock phones, improve advertising, find missing persons, help the blind, aid forensic investi-gations, and identify people on social media. While its most common use is to authenticate individuals, some uncommon uses include identifying problem gamblers in casinos, greeting hotel guests, con-necting people on matchmaking websites, helping take attendance in schools, and identifying drinkers who are underage. These vari-ous tasks are leading to a rapid growth in FRT. According to some reports, the FRT industry in the United States is expected to grow from $3.2 billion in 2019 to $7.0 billion by 2024. New technologies are emerging that are improving recognition rates, such as 3-D and skin texture measurements. When police use facial recognition software, the results can be impressive. According to some estimates, thousands of law enforce-ment agencies around the world are beginning to use facial recogni-tion software to help identify criminals, find witnesses, and pursue leads in open cases. In one case, Indiana State Police were able to close a case in 20 minutes using a FRT app.3 FRT, like other authentication systems, simply matches a unique code created by an algorithm from a picture to a list of existing codes. To do so, FRT software makes a template of a persons facial image and makes measurements of facial features. These include the distance between the eyes, the width of the nose, and the length of the jaw line. These facial landmark measurements are converted into a unique code that can be compared to preexisting codes from preexisting images. For law enforcement purposes, the known photographs and preexisting codes are found and compiled from a variety of places, including drivers license databases, government identification records, mugshots, or social media accounts, such as Facebook and TikTok. Some facial recognition companies are beginning to support government use of facial recognition. These companies scrape bil-lions of facial images from social media sites such as Facebook, You-Tube, as well as payment site Venmo and other online destinations. FIGURE 5-19 Facial Recognition Software Source: Andrey_Popov/Shutterstock Using these images, FRT companies seek to help law enforcement track down hundreds of at-large criminals, including pedophiles, terrorists and sex traffickers. FRT has also been used to help exon-erate the innocent and identify the victims of crimes including child sex abuse and financial fraud. Law enforcement officers are begin-ning to appreciate the value of FRT in identifying criminals and perpetrators. The goal of law enforcement use of FRT is to catch dangerous criminals, solve cold cases and make communities safer. FRT com-panies offer free evaluation opportunities for law enforcement agen-cies that many agencies have investigated. Organizations as diverse as the US Attorneys office for the Southern District of NY, Macys Walmart, Eventbrite, the NBA, Coinbase, and Equinox have all fRT system. Federal and state law enforcement officials told The New York Times that they had used FRT apps to solve cases from shop-lifting to murder and child sexual exploitation cases. Not everyone is enamored with FRT use by law enforcement. This is a privacy, security, and civil liberties nightmare, said ACLU staff attorney Nathan Freed Wessler. Government agents should not be running our faces against a shadily assembled database of billions of our photos in secret and with no safeguards against abuse. Other concerns include the high error rate among people of color, the risk of stolen images due to a security breach, and the inability to distinguish between true and doctored images.

Identify one of the questions below that has not been previously addressed:

A. Describe how you might execute a behavioral approach to measure performance in this case.

B. Describe how you might execute a results-oriented approach to measure performance in this case.

C. Based on the case, assess whether Show Me the Money should use a behavioral approach, results approach, or combination of both to measure performance.

D. Discuss work behaviors that might be useful to measure that isnt derived from the list of Job Responsibilities (e.g., contextual behaviors).