Facing stiff competition in the ready$-$to$-$drink beverage market, Fairlife wants to protect its competitive advantage by increasing the perceived value of its beverages. Which of the following would be the best action to accomplish this?

Group of answer choices

try to imitate some of the features found in competing products.

increase the cost of production.

engage in corporate social responsibility initiatives.

highlight the number of celebrities who drink Fairlife beverages.