Facing stiff competition in the e$-$reader market, SmartReads wants to protect its competitive advantage by increasing the perceived value of its reader. SmartReads's best strategy to accomplish this would be to

Question $18$ options:

A$)$

increase the cost of production to add innovative new features.

B$)$

highlight the number of celebrities who use SmartReads e$-$readers.

C$)$

lower the retail price of its e$-$reader to attract new customers.

D$)$

try to imitate some of the features found in competing products.