Question: Fact Pattern: You are the Chief Program and Project Officer of a diversified technology conglomerate with a portfolio of projects based on recent developments in
Fact Pattern:
- You are the Chief Program and Project Officer of a diversified technology conglomerate with a portfolio of projects based on recent developments in artificial intelligence, machine learning, and robotics.
- The company has recently expanded into the oil exploration and pharmaceutical industries.
- The company plans to use its AI, machine learning, and robotics technology to get a competitive edge in oil exploration and pharmaceuticals.
- This will require investments in R & D, drug development, and oil exploration and extraction projects.
With this in mind, the Board of Directors has asked you to review Modules 1 through 5:
- Module 1: Introduction and Overview
- Module 2: Project Conception and Initiation
- Module 3: Enterprise Analysis & Project Requirements
- Module 4: Project Complexity, Types, and Methodologies
- Module 5: Project Timeline
The Board has also asked you to readReal Options: A New Paradigm
Actions
and to choose at least two of the short case studies discussed in it:
- Expansion and Compound Options: The Case of the Operating System
- Expansion Options: The Case of the E-Business Initiative
- Expansion and Sequential Options: The Case of the Pharmaceutical R&D
- Expansion and Switching Options: The Case of the Oil and Gas Exploration and Production
- Abandonment Options: The Case of the Manufacturer
- Expansion and Barrier Options: The Case of the Lost Venture Capitalist and Compound Expansion Options: The Case of the Internet Start-Up (these two count as one case study)
Questions:
- The Board would like a 4 page memorandum in which you use what you learned fromReal Options: A New Paradigm, the two case studies you chose, and what you have learned in Modules 1 through 5 of the course to answer the following questions:
- When should a company start a project?
- When should a company consider changing the timeline of a project?
- Should a project already underway be abandoned? And if so, should the company switch to another project with the same or analogous project goals?
- Should a company with a project underway expand the project? How does project complexity affect these decisions?
- How do market uncertainty and other types of uncertainty affect these decisions?
Please be sure to discuss how real options analysis is relevant to projects involving:
- Research and Development (R & D), as a general matter
- The development of new drugs
- Oil exploration and extraction
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