Factor (100 points each)	Weight			A	B	C
Convenience		.15		85	89	75
Parking facilities		.20		80	84	96
Display area		.18		86	89	90
Shopper traffic		.27		93	89	91
Operating costs		.10		85	93	94
Neighborhood		.10		95	90	83
		1.00

a. Given the above factor ratings, which location would you choose on the basis of the composite score for each. (Do not round intermediate calculations. Round your final answers to 2 decimal places.)

Location	Composite Score
A
B
C

b. Determine which location alternative (A, B, or C) should be chosen on the basis of maximum composite score.

• C

• A

• B