Factors influencing pricing strategy over a product's life cycle leading to a sustainable and profitable price for
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Factors influencing pricing strategy over a product's life cycle leading to a sustainable and profitable price for that product
- Describe the price setting process, in the context of pricing strategy, inclusive of the balance among costs, end user or customer value and competition.
- How does a particular product's life cycle affect this price setting process?
- Briefly explain one topic or issue from this week's material that may benefit you personally or professionally. Please include some general examples.
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