Question: Factory direct is an electronics store that provides consumers with outlet prices at convenient locations. The items they sell can come new or refurbished but

Factory direct is an electronics store that provides consumers with outlet prices at convenient locations. The items they sell can come new or refurbished but they are always on the lower end of that items price range. In light of their reputation of giving value pricing many shoppers tend to go there before anywhere else. This is an example of which factor that influences price?

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