Failing to influence consumers can have devastating consequences for businesses. In this module we are exploring...
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Failing to influence consumers can have devastating consequences for businesses. In this module we are exploring some of the challenges involved in influencing consumers in a way that is favorable. Develop a main response, in which you address the following: . Given what you know about consumer behavior and marketing strategy, why is it so difficult to determine the reasons for strategic failure to influence consumers? . How can firms minimize the likelihood of failure to influence consumers? . What pitfalls might a firm need to consider? Use examples to support your ideas. Failing to influence consumers can have devastating consequences for businesses. In this module we are exploring some of the challenges involved in influencing consumers in a way that is favorable. Develop a main response, in which you address the following: . Given what you know about consumer behavior and marketing strategy, why is it so difficult to determine the reasons for strategic failure to influence consumers? . How can firms minimize the likelihood of failure to influence consumers? . What pitfalls might a firm need to consider? Use examples to support your ideas.
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SOLUTION Addressing the challenges of influencing consumers and minimizing the likelihood of strategic failure requires a deep understanding of consumer behavior and effective marketing strategies Let... View the full answer
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date:
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