Fajar is a men's apparel store that specializes in summer clothing. It targets university students aged 18-24
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Question:
- Fajar is a men's apparel store that specializes in summer clothing. It targets university students aged 18-24 with its trendy collection of shorts, T-shirts, swimwear, and sandals. In the context of consumer market segmentation, which of the following types of market segmentation does Fajar most likely follow?
- a. Behavioral segmentation
- b. Geographic segmentation
- c. Customer-based segmentation
- d. Demographic segmentation
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