Question: Familiarize yourself with the Decision-Making Process Model and its stages. Or you can try the acronym I use to remember my friend whose unusual name

Familiarize yourself with the Decision-Making Process Model and its stages. Or you can try the acronym I use to remember my friend whose unusual name is SPA. She also goes by the name EVA. So SPA IS EVA.

S for Stimuli

PA for Problem Awareness (recognition)

IS for Information Search

EVA for EValuation of Alternatives

These are the stages consumers tend to go through before they make Purchase Decision and engage in Post Purchase Evaluation later on. Note that a stimulus or some type of stimuli (e.g., hunger, shortage of supply, dissatisfaction or changes in current status, marketer-induced advertisement) causes consumers to become aware of or recognize a problem.

Recall a major purchase that you made in the past.

Explain thoroughly for each stage, from Stimuli to Post Purchase Evaluation, what happened and/or what you did.

How did promotional effort of the company offering that product influence your purchase decision, if any, and in what stage(s)?

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