Farmers Insurance runs TV commercials where an agent says, The more you look at your coverage, the
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Farmers Insurance runs TV commercials where an agent says, "The more you look at your coverage, the more gaps you may find. For instance, you think you are covered for a car accident, but you are not covered for a piano falling on your car." Then a series of accidents highlights where a customer may be lacking in coverage. This advertising is working on which level of Maslow's hierarchy of needs?
Related Book For
Microeconomics An Intuitive Approach with Calculus
ISBN: 978-0538453257
1st edition
Authors: Thomas Nechyba
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