FASB ASC 10-4 Direct-Response Advertising The FASB ASC contains guidance on accounting for direct response advertising that can result in reported assets. Search the FASB ASC and find answers to the following questions: 1.1 How are such assets to be measured initially? 1.2 How will the amounts ascribed to such assets be amortized? 1.3 How can the realizability of such assets be assessed? 1.4 What financial statement disclosures will be made about advertising? (Be sure to cite the appropriate FASB ASC paragraph in answering each question.)