Fast food breakfast sales slumped early in the COVID-19 crisis as work commutes halted and breakfasts were
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Fast food breakfast sales slumped early in the COVID-19 crisis as work commutes halted and breakfasts were eaten at home.
McDonald's, Starbucks, Panera, and Dunkin' are still struggling to win back customers in the early hours of the day, though sales at other times of day are improving. Restaurants are scrambling to realign their employees' schedules, menu forecasting and design to the "new normal."
What scheduling challenges has the breakfast slump posed?
How has product design changed to reflect the new peak business hours?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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