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32 Moving to another quemon wit save this response Question 31 CASE: The correct implementation of new product development process helps minimize the risk of product failure. Urider Armour knows that no matter how excellent developers it has inside, sometimes the only way to produce goods outside the box is by going outside the company. So, Under Armour sponsors a semi-annual Future Show Innovation Challenge in which it invites inventors from around the nation to submit new product idea QUESTION: Identify the idea generation tool used in this example. For the toolbar, press ALT+F10 (PC) or ALT-FN-F10 (Mac) *** I. X EY E Av BIUS Arial Paragraph 10pt