Question: Question 31 CASE: The correct implementation of new product development process helps minimize the risk of product failure. When Netflix wanted ideas for improving the

Question 31 CASE: The correct implementation of new product development process helps minimize the risk of product failure. When Netflix wanted ideas for improving the accuracy of its Chematch online recommendation system, it decided to "open it up to the world," promising a $1 million prize for the best solution QUESTION: Identify the idea generation tool used by Netflix in this example. For the toolbar, press ALT F10 (PC) or ALTHEN+F10 (Mac) Paragraph V Arial V 10pt BIVS xx, 1. Ev EV Av H 2 Ix D D Q 5 813 D F +00: "2 - D EB ou thin respons 11

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