Question: fastttt helppppppppp P Flag question Time left 0:40:37 Cadbury Worm-Infested Bars (2003) In a story that would make any chocolate-lover , Cadbury's Dairy Milk bought

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P Flag question Time left 0:40:37 Cadbury Worm-Infested Bars (2003) In a story that would make any chocolate-lover , Cadbury's Dairy Milk bought in Mumbai, India, two bars of , reel in horror .was found to be infested with worms Cadbury were not quick out the blocks to deal with this one and they denied any chance of in the contamination happening and the media as a result manufacturing stage, clashing with the FDA a . Soon realizing the scale of the issue, the company pulled all its advertising and ran an educational PR project for the media. Publications were kept up to date with the improvements to production and they even changed their packaging. Cadbury's did face a huge plummet bus in sales initially after the incident, but thanks to aggressive advertising, they were almost back to pre-crisis levels after 8 weeks and the company reclaimed its throne at the top of India's chocolate industry. 1- What other public relations options did Cadbury have in your opinion? 2- How essential was communication in this case

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