Question: Time left 0:37:57 Cadbury Worm-Infested Bars (2003) .With Worms .and the media as a result with the FDA In a story that would make any

Time left 0:37:57 Cadbury Worm-Infested Bars

Time left 0:37:57 Cadbury Worm-Infested Bars (2003) .With Worms .and the media as a result with the FDA In a story that would make any chocolate-lover reel in horrores y social, two bars of Cadbury's Dairy Milk bought in Mumbai, India, was found to be infested . Cadbury were not quick out the blocks to deal with this one and they denied any chance of contamination happening gli Eguna in the manufacturing stage, clashing . Soon realizing the scale of the issue, the company pulled all its advertising and ran an educational PR project for the media. Publications were kept up to date with the improvements to production and they even changed their packaging. Cadbury's did face a huge plummet boud in sales initially after the incident, but thanks to aggressive advertising, they were almost back to pre-crisis levels after 8 weeks and the company reclaimed its throne at the top of India's chocolate industry. 1- What other public relations options did Cadbury have in your opinion? 2- How essential was communication in this case

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