Question: Feasibility Analysis Instructions and Outline With this assignment, you will be addressing the fundamental question: Does this business have profit potential? Referring to the same

Feasibility Analysis Instructions and Outline
Feasibility Analysis Instructions and Outline With this assignment, you will be addressing the fundamental question: Does this business have profit potential? Referring to the same business you either started or purchased in the first assignment, write a five to six 5-6) page paper in which you (Chapter 4 of the textbook walks you through each step): 1. Conduct a feasibility analysis in which you research: 1. Industry and Market Feasibility A. Address the six foundational macro forces for your business idea. Write at least 4+ sentences for each force. B. Use the Porter's Five Forces Model address the competitiveness environment of your business idea. Write at least 4+ sentences examining each of the five forces. C. Address the four questions about Market Niches (p. 157) 2. Product or Service Feasibility A. Conduct first or secondary research to determine the potential market for your product or business. Summarize your findings in 2-3+ paragraphs 3. Financial Feasibility A. Do your best to estimate your answer to the four major elements of financial feasibility 1. Capital requirements 2. Estimated Earnings 3. Time out of Cash 4. Resulting return on investment 4. Entrepreneurial Readiness A. Complete the Entrepreneurial Self-assessment (p. 164) and report your finding here in 3-4+ paragraphs. 2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? 3. Include at least two (2) references outside the textbook

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