feedback for market plan #2 from professor: Overall, solid idea. Your financial and non-financial goals need more specificity/definition - especially the financial goals, which you had very few of. The assignment asked for 4 each, And those that were presented were co-mingled ... specify and separate financial and non-financial. For example, increase revenue from providing the app to local providers ... specify an increased target ($ or %) related to the activity.

The assignment:

Company description and analysis

Strategic focus and plan: Mission and vision statement of the company

Goals: Financial and non-financial ( list 4 of each)

Core competency and sustainable competitive advantage

Goal section of paper I wrote is as follows: (I need help with the Goals: financial and non-financial (list 4 of each))

Financial and Non-Financial Goals

Obtain funding from surrounding large medical facilities including hospitals and local providers since the startup of the app could run over $425,000.00 for the development.

Reach out to drug companies health insurance companies for funding and negotiate contracts with them for monies paid to fund the app in return for the ability to run ads or memberships to patients.

Increase the revenue of providing the app to all local providers, drug/pharmaceutical companies, and health insurance providers steadily as the app is launched and marketing can expand on that.

Start out local in WNY and within 2-5 years, expand to bring the availability to out of state providers.

Provide the services the app has to patients free with the add popups.

Expand to include medical journals and research on mental and behavioral health.