Fhis assignment will be submitted to Turnitin the. Instructions Body Glove International (www.bodyglove.com). a global company that manufactures a quality line of wetsults for people who like water sports. Many consumers involved in water skling, scuba diving. surfing, or jet skaing purchase Body Glove products because they represent both quality and value. The company was started in 1953 by Bill and Randy Meistrell, two people who shared a passion for surfing and diving. The first suits were custom-made for customers who responded to ads placed in local publications. As sales increased, the Meistreil brothers developed a small manufacturing facility and began distributing their products through retail. stores on the West Coast. Soon Body Glove became a national company and later an international company. The success of Bocty Glove can be traced to several factors: 'A comparty philosophy that is based on the belief that you never sacrifice quality. "A comfortable and weil-made product attracts the customer who is willing to spend? a fittle more to get the best product. The company used to manufacture its own stores on the West Coast. Soon Body Glove became a national company and later an international company. The success of Body Glove can be traced to several factors: 'A company philosophy that is based on the belief that you never sacrifice quality. 'A comfortable and well-made product attracts the customer who is willing to spend a little more to get the best product. The company used to manufacture its own products, but now it outsources all manufacturing. These companies must maintain high-quality standards established by Body Glove. - A belief that brand management is very important. Today Body Glove International is placing more emphasis on brand management. The company wants to influence the perception of Body Glove products in customers' minds. Company officials recognize that brands are more important than ever in a world of sensory overload caused by too much information. Customers think about what matters to them, analyes their choices, and usually select a brand that meets their needs. - Innovations in sales and marketing strategies that enhance product distribution and sales. Body Glove International has developed more than 30 partnerships with distributors: These distributors (called marketing intermediaries) employ salespeople who call on retail stores, At the current time, distributors emolov about 250 salespeople. The These distributors (called marketing intermediaries) employ salespeople who call on retail stores. At the current time, distributors employ about 250 salespeople. The company now has a stronger global sales organization with a special emphasis on South America, New Zealand, and Australia. - Investment in a first-class customer service center. The people at Body Glove believe that excellent customer service adds value to the product. The staff makes sure that all orders are carefully processed. With the aid of computers, they can check the status of any order. The staff can also process 5 pecial orders quickly. The customer service employees work hard to build the most robust possible partnership with the customer. Questions 1. The company officers have decided to develop partnerships with a group of distributors. These distributors will employ salespeople to call on retailers who sell Body Glove products. What steps can Body Glove take to ensure that retailers and retail customers receive excellent service? 2. How might a Body Glove salesperson add value with full-line selling? Cross selling? 3. What types of follow-through activities and follow-up calls should Body Glove sales representatives be prepared to initiate? customer service employees work hard to build process special orders quickly. The with the customer. with the customer. Questions 1. The company officers have decided to develop partnerships with a group of distributors. These distributors will employ salespeople to call on retailers who sell Body Glove products. What steps can Body Glove take to ensure that retailers and retail customers receive excellent service? 2. How might a Body Glove salesperson add value with full-line selling? Cross-selling? 3. What types of follow-through activities and follow-up calls should Body Glove sales representatives be prepared to initiate? 4. Assume that a large order sent to one of your best customers arrived very lat. The products were not available for a major weekend sale. How might you partner with this unhappy customer? Start Date Sep 16,202212:01 AM