Fields & Greens is a farm$-$to$-$table restaurant that uses only locally sourced ingredients. It supports its local economy and gives back to the community by employing only those who live in or near town and by partnering with small, family$-$owned farms in the area. Through this strategy, Fields & Greens is appealing to its market segment$$s sense of

Multiple Choice

self$-$expression

ideals

resources

achievement

primary motivation