Figure $2-3$ Examples of Five Forces

Match each strong and weak force example with its

matching force.

car dealers $($because they control what the "true price" of a vehicle is and the customer cannot reliably verify the accuracy of that

price$)$

Professional football team $($because the number of teams is tightly controlled by the

NFL$)$

Used car dealers $($because there are many to choose

from$)$

Patients using the only drug effective for their type of

cancer

Grain farmers in a surplus year $($an oversupply makes the product less valuable and less profitable$)$

Google or Bing $($expensive to develop and market a search engine$)$

Frequent traveler's choice of auto

rental

Toyota's purchase of auto paint $($because

Toyota is a huge customer that will purchase paint in large volume$)$

Corner latte stand $($because it is an easy business to replicate$)$

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